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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A. Select theRecurring schedule type for the entry source in Journey Builder.
B. Select an automation to populate the Entry Source Data Extension.
C. Schedule and activate Triggered Sends for the messages in the journey.

Question 2

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Unshare the email.
B. Cancel send using email.
C. Withdraw email approval.

Question 3

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Pivot table in Datorama Reports
B. Email Performance Over Time Report
C. Filter Activity in Automation Studio

Question 4

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Filter the data based on a specific date range.
B. Query the data using a specific date range parameter
C. Use Einstein engagement scores to identify affected users.

Question 5

A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. SubscriberPreview and test Send
B. Subject and Preheader Validation
C. Content Detective

Solutions: