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The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Salesforce Integration | 18% | - CRM Alignment
|
| Topic 2: Email Marketing | 10% | - Email Sending
|
| Topic 3: Visitors and Prospects | 8% | - Data Management
|
| Topic 4: Lead Management | 24% | - Lifecycle Management
|
| Topic 5: Automation | 20% | - Lead Nurturing
|
| Topic 6: Forms and Landing Pages | 16% | - Landing Pages
|
| Topic 7: Reporting and Analytics | 4% | - Performance Analysis
|
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