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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 20% | - Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting |
| Topic 2: Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Topic 3: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Topic 4: Account Configuration | 12% | - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation |
| Topic 5: Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
| Topic 6: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
Northern Trail Outfitters社は、Reply Mail Management(RMM)によって取得されたマーケティングメールの返信本文を、カスタマーサクセスチームへの自動転送メッセージに含めたいと考えています。
彼らはどうやってこれを成し遂げたのだろうか?
Correct Answer: B 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
Northern Trail Outfittersは、手動による購読解除リクエストを処理するために、返信メール管理システムを設定しました。
しかし、顧客からは「リストから削除してください」や「オプトアウトしてください」などのフレーズを含む複数の購読解除返信を送ったにもかかわらず、依然としてマーケティングメールが届いているという苦情が寄せられている。
この行動をどのように改善できるだろうか?
Correct Answer: A 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
顧客は、過去6ヶ月間に送信されたメール内のリンクをクリックしたすべての購読者を特定することで、ロイヤルティプログラムを作成したいと考えています。
何を推奨すべきでしょうか?
Correct Answer: D 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) は、データ拡張機能から関連性の高いオーディエンスを作成し、毎日配信するキャンペーンを実施したいと考えています。オーディエンスは日によって変わります。これらのメールには「Webページとして表示」リンクが含まれており、NTO はオーディエンスが毎日更新された際にこのリンクが機能しなくなることがないようにしたいと考えています。
これらの条件を満たす構成とはどのようなものか?
Correct Answer: A 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
Northern Trail Outfittersは、ユーザーがメールのウェブページ版を閲覧できるように、メールテンプレートに「オンラインで表示」リンクを含めたいと考えています。リンクのhref属性には、どのパーソナライゼーション文字列を含めるべきでしょうか?
Correct Answer: D 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
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