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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Lead Management | 24% | - Define the capabilities of a completion action - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 4: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
Correct Answer: B 🗳️
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Correct Answer: C 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
Correct Answer: A,D 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
Correct Answer: A 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
Correct Answer: D 🗳️
Explanation: Only visible for FreeDumps members. You can sign-up / login (it's free).
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