Salesforce MC-201 exam dumps - Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Oct 11, 2026     Q & A: 306 Questions and Answers

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MC-201 exam dumps

Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administration11%- Explain the relationship between Account Engagement and Salesforce
- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Topic 3: Lead Management24%- Define the capabilities of a completion action
- Define the capabilities of page actions
- Identify the capabilities and use cases of custom redirects
- Explain the components and use cases of an automation rule
- Explain what a Score measures and how scoring is managed
- Explain what a Grade measures and how grading is managed
- Define the capabilities of a segmentation rule
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
Topic 4: Email Marketing20%- Distinguish between the metrics collected in Account Engagement email reporting
- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
Topic 5: Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Topic 6: Visitors and Prospects8%- Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

  • A. On the Testing' tab of the email template
  • B. On the Testing' tab of the list email
  • C. On the 'Sending' tab of the email template
  • D. On the 'Sending' tab of the 1st email
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

  • A. Persons Accounts
  • B. Lead Accounts
  • C. Contact Accounts
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

  • A. Shared CRM ID
  • B. Shared Assigned User ID
  • C. Shared tracking pixel
  • D. Shared email address
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

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Question #4

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

  • A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
  • B. The information in Marketing Cloud Account Engagement will override the information in Salesforce
  • C. All information will be kept, which may result in two records for one person
  • D. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?

  • A. Pull a Salesforce report of the same criteria and view results.
  • B. Run the rule to see who matches and change criteria If needed.
  • C. Resume the rule and use the undo action feature if necessary.
  • D. Use the preview matches feature before running the rule.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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