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| Section | Objectives |
|---|---|
| Topic 1: Business Ethics & Corporate Governance | - Legal and regulatory considerations - Governance frameworks and compliance - Ethical decision-making and corporate social responsibility |
| Topic 2: Management Principles & Fundamentals | - Evolution of management theories - Business environment and organizational structure - Planning, organizing, directing and controlling |
| Topic 3: Marketing Management | - Marketing mix and strategy - Branding and customer relationship management - Market analysis and consumer behavior |
| Topic 4: Strategic Management | - Strategic planning and formulation - SWOT analysis and competitive strategy - Strategy implementation and evaluation |
| Topic 5: Decision Making & Risk Management | - Risk assessment and mitigation strategies - Problem-solving and decision-making models - Change management and innovation |
| Topic 6: Operations Management | - Supply chain and resource management - Quality management and process improvement - Production and service operations |
| Topic 7: Leadership & Motivation | - Motivation models and employee engagement - Leadership styles and theories - Team building and conflict resolution |
| Topic 8: Human Resource Management | - Performance management and compensation - Recruitment, selection and training - Labor relations and workplace diversity |
| Topic 9: Financial Management | - Budgeting and cost control - Investment decisions and risk management - Financial statements and analysis |
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