Facebook 410-101 Value Pack (Frequently Bought Together)

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Change optimization from custom conversions to value optimization.
B. Delete all remarketing campaigns
C. You should increase attribution window to 7 days.
D. Run retargeting campaigns to people who have made purchased in the past 10 days.

Question 2

When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A. Your business has a marketing team
B. You want to control your Fan Page through your personal Facebook account
C. You use a vendor.
D. You need to keep your business assets secure

Question 3

You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A. You should bid for impressions and measure impressions.
B. You should bid for installs and measure impressions.
C. You should bid for conversions and measure impressions.
D. You should bid for CPM and measure conversions.
E. You should bid for clicks and measure impressions.

Question 4

Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A. You can't set up multiple Fan Pages into one account on Facebook currently.
B. You set up a Global Page for international presence and then create a location for each country.
C. You build one Fan Page and then go to Facebook and create multiple locations.
D. You set up multiple Fan Pages for each country.

Question 5

What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A. Create custom audiences from offline events.
B. Deliver ads to people based on users who generate the most revenue.
C. Integrate your offline events with website conversions.
D. Measure cross-channel conversions.

Solutions: