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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) Manually enter the pixel required for sending campaign data to the partner.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Create a Dynamic Synchronous container to support the transfer of data.

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client wants to review their data activation integrations.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

3. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Media validation
C) Prospecting
D) Site Side Optimization

4. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on impressions set in the central rate card.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on a percentage of spend.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on a cost per stamp basis.

5. Which of the following is a reason to review and update a taxonomy?

A) The Category Value Assessment has been requested and addressed.
B) Taxonomy permissioning has been activated.
C) It has been a month since the last audit was conducted.
D) There are too many categories in the taxonomy and it is hard to find the right data.

Solutions: