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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers

A) Use the Out of the Box Ad Server Integration.
B) Create a custom solution using Apex code.
C) Create a custom integration procedure to integrate with the ad server.
D) Use the Out of the Box Marketing Cloud Intelligence connector.

2. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) Geo Targeting
B) Day/Time Targeting
C) Content Targeting
D) User's OS Targeting

3. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Quote
B) Proposal
C) Opportunity
D) Media Plan

4. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
B) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
C) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
D) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.

5. A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

A) Use a Standalone Product and add Attributes.
B) Use a Product Family for those products.
C) Use an Object Type and assign Attributes.
D) Clone an existing ad product and assign Attributes.

Solutions: